McKinsey: How to Make Money Selling Equity Research

European investment banks are confronting new regulatory regime on how to sell their sell-side equity research.

From the McKinsey paper:

Reinventing equity research as a profit-making business

The traditional business of providing equity research to asset managers has been under pressure in recent years. Nonetheless, equity research still offers an attractive business opportunity for banks and broker-dealers that can adapt to deliver the types of research the buy side values and successfully transform their operating models.

And the Institutional Investor:

McKinsey: How to Make Money Selling Equity Research