Germany's Lidl to price groceries up to 50 percent below U.S. rivals

America's grocers are getting a new competitor. After Aldi, another German discount grocery chain is entering the United States. Lidl will open its first twenty stores this summer and is looking to start a price war.

Germany's Lidl to price groceries up to 50 percent below U.S. rivals

"Lidl, which runs 10,000 stores in 27 countries, and German rival Aldi have already upended Britain's grocery retail market, hurting incumbents"

"[the company]  said its products would be up to 50 percent cheaper than competitors"

"Analysts estimate the company will have more than 330 U.S. stores by 2020"

"The stores will be 20,000 square feet in size and have only six aisles. The retailer's in-house brands will account for 90 percent of the products"